- Key concepts
- Metropolis magazine, Susan Szenasy,
Gross Designed Product, materials specification,
trade organizations, environmental stewardship
- Attention Conservation Notice:
- It's a magazine
editorial that you should have been reading in
the actual magazine.
GLOBAL WINDPOWER 2004 coming up in Chicago.
Green Map Atlas makes its online launch on
Leap Day Feb 29.
Coming up next month: SXSW Interactive in Austin,
and the biggest open-house party that I throw
all year. March 16. Be there or be square.
Despite the fact that somebody betrayed
her trust and leaked her email from the
Davos Forum of 2003, so that it spread
worldwide like some out-of-control virus,
noted journalist Laurie Garrett got
to go back to the Davos Forum in 2004 anyhow!
Now Laurie Garrett is publicly lecturing in Austin. I'm too embarrassed to go
apologize to her
about reading her email when it was really none
of my business, but maybe you should.
"The KLRU 2004 Distinguished Speaker Series Presents Science Journalist Laurie Garrett"
"Are globalization and environmental degradation increasing the threat of infectious diseases? Laurie Garrett, a science journalist for Newsday, the
best-selling author of The Coming Plague and Betrayal of Trust, and a recent panelist on the 2004 World Economic Forum answers your questions on global public health. Hear up-to-the-minute information on the global
health issues we read about in the headlines every day – HIV/AIDS, epidemic diseases, bioterrorism – and what must done to stop them."
Thursday, March 11, 2004 – 7 p.m.
LBJ Library Auditorium – 2313 Red River
Single Tickets On sale through Texas Box Office, 512=477=6060 and on-site one hour prior to lecture.
Lecture and Private Reception: $40 + service fees
Lecture only: $30 + service fees
Ginny Sanders Marketing Associate
KLRU-TV, Austin's PBS
PO Box 7158, Austin, Texas 78713-7158
p: 512.475.9062 f: 512.475.9082 c: 512.799.8184
(((Since I was traveling for much of the winter,
I only just now got around to reading the January
2004 issue of METROPOLIS, a true Viridian darling
of a publication.)))
(((This happens to be the highly futuristic
"Prediction Issue" of METROPOLIS, with the enticing
banner "How Will We Live in 2010?" As soon as I
finished gloating over a book review I wrote on
page 110 – I'm in fine form there, boy is that
thing ever witty and insightful – I read the
editorial. Man, this editorial is the gouge.
I just couldn't agree more heartily. It's the
ne plus ultra of the Viridian-correct,
and yet it's been written by somebody with
credibility who actually knows what she's
talking about. Hallelujah!)))
- METROPOLIS January 2004
"Power in Numbers
"Professional associations working together can help all designers become environmental
"A design idea remains just that – a thought a dream, a projection – until it materializes.
The success of the ultimate form often depends
on the materials chosen. Every designer knows
this. But what they have yet to fully grasp is
the power their material choices have to change
the world. I feel it's my moral duty to call
attention again and again to this fact.
"Every chance I get I mention the GDP (the Gross
Designed Product) and its implications for our
environmental health and well-being. The idea of
the GDP is a simple one: architects as well as
designers specializing in interiors, products,
graphics, and landscape are responsible for putting
huge volumes of materials in motion. They specify
everything from concrete to metal to wood to
synthetics to paper – myriad products, thousands
with mysterious provenance, suspected of causing
harm to living creatures.
"About 50,000 architects are responsible for
creating USD800 billion worth of construction
projects each year in the United States. This
is real purchasing power. And it's only a portion
of the GDP. Each trade association has its own
measurements of the work its members perform and
by implication the value of the products they
specify. Together, these organizations – AIA,
ASID, IIDA, IDSA, AIGA, and others – can force
the production of environmentally safe, energy=
efficient products. They're also in the position
to provide research, analysis, and solid information
about the properties and behaviors of materials.
And they can bring together their own experts
with other design professionals as well as those
in the natural and social sciences, thus providing
their combined members with the kind of information
that the citizen designer of the twenty-first
((("Citizen designer." Boy, there's a neologism.)))
"Though the signs indicate that the old territorial
squabbling between the professions is abating,
this is a fragile truce that must turn into a
peace treaty with a backbone. Working together,
keeping the power of the GDP in mind, designers
are poised to make a better tomorrow today. The
next generations will be grateful for their efforts.
And current practitioners will have the satisfaction
of knowing they lived up to the mission of every
great designer: to make the world better." –
Susan S. Szenasy
(((Editor Susan Szenasy, ladies and gentlemen! This
chick is the cat's pajamas! You should subscribe
to this magazine right away. Heaven knows I do.)))
O=c=O O=c=O O=c=O O=c=O
BREAK A LEG, LAURIE!
O=c=O O=c=O O=c=O O=c=O